In celebration of International Women’s Day, we’re shining a spotlight on the incredible women in data at Capco. Meet Olayemi Agogbua, a data specialist working across Data Analytics and Data Strategy & Advisory. She shares her journey into data, the challenges she’s faced, and her advice for aspiring women in the field.
Q: How did you start your data career and what’s your background?
Olayemi: My journey into data started during my previous career in marketing for financial services, where data was essential for decision-making. Whether it was analysing high-footfall branches for targeted advertising, tracking email and social media engagement, or proving marketing ROI, I became increasingly drawn to data-driven insights. This curiosity eventually led me to transition fully into the world of data.
Q: What made you apply for a role in Capco’s Data & Analytics practice?
Olayemi: While completing my Master’s in Business Analytics, I realised I needed hands-on experience. I applied for Capco’s Apprenticeship programme, fully prepared to start from the ground and work my way up. To my surprise, Capco’s HR team recognised my previous experience and offered me a higher-level position. Needless to say, my response was enthusiastic but professional.
Q: What has been the most interesting data project you’ve worked on?
Olayemi: My first project involved Natural Language Processing (NLP), helping a Capital Markets client analyse customer emails to create FAQs and optimise customer service resources. We used Topic Modelling (LDA) to identify themes, and this project completely transformed my view on coding. Initially, I swore I would never code again after struggling with ‘R’ during my Master’s, but working in Python, using visualisations and debugging on Stack Overflow and GitHub made me fall in love with data all over again!
Q: What three key traits make someone successful in Capco’s Data and Analytics team?
Olayemi: An open and inquisitive mind, attention to detail and analytical thinking.
Q: What does #BYAW (Be Yourself at Work) mean to you?
Olayemi: As a Black, Nigerian woman and mother, I initially felt self-conscious about my identity in the workplace. However, Capco values contributions over labels, making me feel genuinely appreciated. From flexible working to free emergency childcare, the company supports diversity in action, not just in words. Being yourself at work means being valued for your skills, not societal expectations.
Q: What advice would you give to young women starting a career in data?
Olayemi: Just start! You don’t need to be an expert from day one. I transitioned from marketing to data without a technical degree; what got me here was a willingness to learn and my transferable skills. Find mentors, use available resources and embrace your unique perspective - it’s an asset.
Q: What are your future goals in data?
Olayemi: I’m now focusing on Data Strategy & Advisory, particularly in Data Management, Governance, and Policy & Procedures.
Q: What do you enjoy outside of data?
Olayemi: Creating TikTok & Instagram content, knitting (which I learned at Capco!), and strength training – it’s a love-hate relationship though!
Q: Any game-changing resources in your data journey?
Olayemi: The Covenant Nation community, which teaches practical strategies for success with faith as a foundation. I also credit my mentors and managers, who have demonstrated exceptional work ethics throughout my career.
Q: If your data journey was a movie, what would the title be?
Olayemi: Having just seen their success at the Oscar, I’d say Anora - not for Best Picture but for Best Director. My journey has been a series of unexpected but divinely orchestrated moments. Like any great film, there have been challenges, twists and triumphs, but I trust my Director to guide the way.
