THE NEW LOYALTY ECONOMY: CHARLOTTE
Wednesday 18 September 2018
A paradigm shift is under way in the loyalty rewards market. With the swipe on a smartphone payment app, consumers can redeem—and earn—rewards at any point of sale. Forward thinking card issuers are responding to this trend by building new customer experiences around this new capability to increase use of rewards programs, build brand loyalty, and drive growth in a competitive market. This session will explore how financial institutions are differentiating their loyalty reward programs and experiences to increase stickiness and spend with existing customers and attract new ones, particularly millennials who prefer to interact with brands online.