THE RETURN ON EXPERIENCE :
FOR BUSINESS SUCCESS, CREATE HUMAN SUCCESS
- Tim Kobe and Nic Parmaksizian
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Published: 27 January 2020
When companies get it right and create things that matter to people, in ways that matter to them, it leads to great business results—the by-product of great creative solutions. These business results are the reward for fulfilling a human need and become part of a symbiotic relationship between the brand and the customer that perpetuates over time. This connection, between successful human outcomes and successful business outcomes, is what we call the ‘Return on Experience.’
