Wealth management has traditionally meant a dedicated human financial adviser, providing tailored investment advice to primarily high-net-worth and ultra-high net worth clients. Over the past 10 years, innovations in financial technology, increased regulation, and changing generational expectations have challenged our understanding of the client-adviser relationship, and the wealth management industry as a whole.

The rapid growth and proliferation of financial services technology firms has caused a shift in the market by providing digital first, low-cost alternatives; opening wealth management to a broader base of retail, affluent, and mass affluent customers. While the wealth management debate has focused on digital adviser versus human adviser, a third option has emerged, the hybrid adviser model, which combines the best aspects of both traditional human advice and automated digital platforms.

In this paper, we shed light on:

• The growth of the hybrid approach
• The hybrid model
• Unifying the customer experience
• Building the business case for hybrid
• The future.

For more information, please contact:

Niral Parekh
Managing Principal
Niral.Parekh@capco.com