In recent years Canadian financial institutions (FIs) have increasingly emphasized their commitment to promoting customer health. Yet many Canadians continue to struggle with meeting even their most basic financial goals. In our new report, we explore the disconnect between the commitments made by banks and the real-world financial challenges faced by consumers.
Drawing on insights from recent Ipsos CFM & CFA studies and other industry sources, the report explores current customer challenges and outlines actionable strategies for FIs to elevate client relationships, expand value-add offerings, increase satisfaction, and build deeper trust.
While many Canadians appreciate their interactions with financial advisors, a significant gap remains in long-term planning and retirement readiness, and our report presents a compelling case for transformative change. By addressing existing gaps, banks can drive meaningful improvements in customer satisfaction and empower Canadians to achieve lasting financial wellbeing.
