Banking and payments services across the Middle East are being transformed by a potent combination of fast-evolving customer preferences, new technologies, and a regulatory environment that supports innovation as part of a push to modernize national economies. 

Customers are demanding greater convenience, instant fulfillment, deeper insights into their finances, and more integrated views of their financial lives. With banks and fintechs racing to differentiate offerings using tools such as AI-driven technologies, gamification and improved data management, the competitive environment is becoming more testing across banking, payments and wealth management.