DESIGNING DIGITAL EXPERIENCES IN WEALTH
RAZA SHAH | Principal Consultant, Capco
MANISH KHATRI | Senior Consultant, Capco
NIRAL PAREKH | Managing Principal, Capco
MATTHEW GOLDIE | Associate Consultant, Capco
With the significant increase in mobile processing power over the last decade, intelligent, well-designed mobile applications have become the norm, and the wealth and investment management industries need to follow suit if they are to hold relevance.
This article highlights how design thinking can enable curators of digital experiences to harness a human-centered approach to app design, thus maximizing the wallet-share of millennials. We focus on:
- Key areas needing attention during design
- The importance of partnerships and integrations
- Research suggesting how design and communication are essential in capturing a transient wealth and investment generation