Most companies are looking for ways to improve innovation and reduce the risks associated with development efforts. A key way for organizations to accomplish that is through the use of design thinking, which is a structured approach for cross-functional teams to develop and maintain a clear focus on user needs from conceptualizing an experience through iteratively prototyping and testing with the intended audience.
Design thinking has taken off in many organizations, from technology companies to corporates to non-profits. A key benefit from the approach is to break through inertia, build and maintain user empathy, and harness the comprehensive perspectives of a broader team.
At Mastercard, we have activated design thinking across many areas of our organization to elevate consumer centricity and innovation. In fact, design thinking is part of almost everything we do. We use it to:
- Inspire research and development
- Develop consumer products
- Solve challenges with customers and partners
- Improve employee experience
Organizations who embrace these methods tend to find heightened employee engagement, better collaboration, and more innovative solutions. Those looking to embrace and scale design thinking can learn from Mastercard’s journey from innovation lab to enterprise.