THOSE WHO DARE, WIN
- Nic Parmaksizian and Tim Kobe
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Published: 26 February 2020
The advantages companies have historically relied on to defend themselves—scale, capital, brand loyalty—are not the fortifications they once were, while competitors can easily replicate operational efficiency. Decision-makers often consider if they can afford to take ‘the risk.’ The real question is, can they afford not to?
