Wealth Management has traditionally meant a dedicated human financial adviser, providing tailored investment advice to primarily high net worth and ultra-high net worth clients. Over the past 10 years, innovations in financial technology, increased regulation, and changing generational expectations have challenged our understanding of the client-adviser relationship, and the wealth management industry as a whole. The rapid growth and proliferation of financial services technology firms has caused a shift in the market by providing digital first, low-cost alternatives; opening wealth management to a broader base of retail, affluent, and mass affluent customers. While the wealth management debate has focused on digital adviser versus human adviser, a third option has emerged, the hybrid adviser model, which combines the best aspects of both traditional human advice and automated digital platforms. These firms that successfully employ the hybrid adviser model will be empowered to evolve their business, attract a new generation of customers, and serve them in a flexible and cost-effective way while realising greater agility in their business model.

In this paper, we cover:

• The growth of the hybrid approach
• The hybrid model
• Unifying the customer experience
• Building the business case
• The future

For more information, please contact Niral Parekh.