FOUR BEST PRACTICES TO DIFFERENTIATE LOYALTY REWARD PROGRAMS
- Bryce VanDiver and Daniela Hawkins
Published: 21 October 2019
Tech companies and issuers alike are throwing costly cash-back reward incentives at new origination's. The same type of customer you can attract with such enticements is also likely to jump at the next tempting offer, creating a race to the bottom. With the right strategic approach, financial institutions can use the trending towards digital payments to strengthen their brands and stay top of wallet. In this article we provide financial institutions with four best practices to differentiate their rewards solutions.