BENCHMARKING MOBILE BANKING IN SWITZERLAND TODAY

BENCHMARKING MOBILE BANKING IN SWITZERLAND TODAY

  • Nils Reimelt and Robin Heiler
  • Published: 20 February 2020


Increasingly, people want the choice of being able to use their mobiles to bank. Across some parts of Europe, physical branches are closing or consolidating their services, in favor of more digitally efficient (and sometimes cheaper) alternatives. However, reports show that Switzerland’s consumers have been slow to adopt a digital mobile-first mindset. But will this always be the case?

We wanted to shed light on the rise of mobile banking apps available to the Switzerland banking segment today and look at how industry players are harnessing the power of mobile to go-to market. 

About our study

In 2020, Capco Switzerland conducted a review of 16 banks’ mobile apps. Capco measured the mobile apps’ functionality and usability against 30+ app features across seven categories: payments, assets, cards, personal finance management, notifications, customer support and usability. Learn more about their findings. 

 

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