ALEXANDER BOCKELMANN | Group Chief Technology Officer, Baloise Group

The ability to innovate is key for any company to survive and prosper over time, independent of its industry. Digital transformation has significantly accelerated the innovation cycles and led to the megatrends that are groundbreaking for the insurance industry. With its corporate strategy Simply Safe, the Swiss insurer Baloise is facing the challenges of continuously evolving itself. This article shows how an insurance company can structure the innovation process in a way that the strategic focus is not lost and explains why the corporate culture plays a decisive role in this.