JAAP BOONSTRA | Professor of Organization Dynamics, Esade Business School


The need for change within organizations is not uncommon in a world full of technological, political, and cultural
transformations. But how can organizations effectively transform themselves in a global world and what can leaders and professionals do to effect meaningful change successfully? 


This article outlines a model that shows strategic and cultural transformation as an ongoing process. There is no single best way of changing organizations. Consequently, reasons for change are related to suitable change strategies and supportive actions for guiding the change process. Special attention is given to critical capabilities that change masters need to succeed in change as an ongoing play between actors engaged in deep change.