FENG LI | Chair of Information Management and Head of Technology and Innovation Management, Business School (formerly Cass), City, University of London
CLARE AVERY | Business Development Manager, Business School (formerly Cass) and Head of Cass Consulting, City, University of London


Teams are the fundamental building blocks of modern organizations, but despite over 50 years of research and practice most organizations are still notoriously inconsistent in creating high performance teams. Traditional checklist approaches have not worked, because successful teams often display contrasting features in member composition, power structures, decision-making processes, and resource levels. Teams with identical characteristics frequently deliver vastly different results. 


Based on recent empirical evidence from 25 leading organizations across seven countries, this paper advances the notion of ‘team to market’, an emerging approach that can significantly increase the chances of organizations creating ‘dream teams’ through an outcome-driven culture, an experimental approach, and a greater level of diversity.