A 2019 study by the Pew Research Center shows that most Americans are not confident that companies would publicly admit to misusing consumers’ data. Around 80 percent of Americans believe that companies will not openly admit mistakes and take responsibility if they misuse or compromise personal data. 

The California Consumer Privacy Act (CCPA) expands consumer rights and hopes to increase trust. It imposes requirements for covered business entities to enhance data management and protection practices, improve individual rights processes, and upgrade privacy policies. The failures of GDPR compliance offers organizations valuable insights into how they should craft their CCPA strategy.