This article is the first of a new series, Attitudes to Finance, where we will be exploring customer perceptions around finance today. It focuses on the anxiety associated with checking your bank balance, or more broadly, your finances; also known as ‘chrematophobia’.
We can all think of a time where we’ve joked about not wanting to check how much is in our bank account, but did you know that financial phobia affects approximately 20 percent of the population? As a result, Capco wanted to conduct a study to find out what people were saying about checking their balance on social media, using a real-time social media listening tool.
Read our study to find out the results.