THE PROBLEM WITH MINIMUM VIABLE PRODUCTS
- Lisa Smith, Lily You and Tijil Dewan
Published: 24 June 2020
Agile methodologies unwittingly encourage quitting behaviors with ‘Minimum Viable Product’ approaches to get live quickly with a solution. MVPs are appealing as insurers benefit from early feedback, lessons learned and accrue benefits early in the project. However, to be truly digital, there needs to be a final ‘target’ state vision, of which incremental MVPs are pieces.