SURVIVAL OF THE SMARTEST: EVOLVING INTELLIGENTLY

SURVIVAL OF THE SMARTEST : EVOLVING INTELLIGENTLY

  • Nic Parmaksizian and Tim Kobe
  • Published: 05 February 2020

As ever-increasing numbers of receptors and touchpoints generate exponentially bigger datasets, it won’t be those companies with the most data or the most technology who enjoy outstanding business success. It will be those who continually integrate it most intelligently.