MY FIRST DATE WITH A BANK

MY FIRST DATE WITH A BANK : A CASE STUDY ON THE IMPORTANCE OF USER EXPERIENCE IN ONBOARDING

  • Aditi Shukla
  • Published: 20 November 2019


While technology is driving the evolution of the financial industry, new tech-savvy competitors with customer-centric digital mindsets are disrupting the operational models of established banks. The race to create new products and design superior user experiences is on and market competition is fierce.

At the beginning of 2019, Capco Digital conducted a study on the importance of customer experience during the banking onboarding process in Germany. Our users selected 14 completely different banks, all  industry leading and well-known institutions, with a variety of different characteristics and product offerings. Discover what they found…


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