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Canadian Millennials

The importance of experience

Insights on the Canadian Millennial demographic


As Canadian banks innovate for the future, building stronger relationships with millennials should be a corner stone of their strategy.

Connecting with millennials will require:

  • Tailoring your brand, message, products and services with their values and interests.
  • Making a compelling argument about your products and services.
  • Resonating with them on an emotional and personal level.

Read the full paper and hear our thoughts on this growing demographic.