EMPATHY AS A NORTH STAR IN THE INSURANCE MARKET

EMPATHY AS A NORTH STAR IN THE INSURANCE MARKET

  • Matthew Berkowitz
  • Published: 24 June 2019

The ability of insurers to go beyond the quantification and actuary tables of its customers will be a differentiator as the volume and variety of data points increase. The expectation is that digital improvements, AI and wearables will all robustly impact insurance underwriting, making it easier for insurers to assess risk more precisely. Unraveling customer motivators and driving to understanding the ‘why’ will provide a dramatic competitive advantage as insurers tailor customized plans and services.