DATA-INFORMED CUSTOMER DEVELOPMENT AND LOYALTY PROGRAMS

DATA-INFORMED CUSTOMER DEVELOPMENT AND LOYALTY PROGRAMS

  • Andrea Hoffmann and Philipp Annasohn
  • Published: 29 April 2019

Most banks can already benefit significantly from adopting simple client development measures. However, to target the maturity levels of leaders in loyalty (from other industries), banks must consider further requirements necessary for success. In this paper, we share a proven customer segmentation and analysis model of five steps to strategic customer development and enhanced revenues.

 

CONTACT

Andrea Hoffmann

Partner, Capco Switzerland
Email: andrea.hoffmann@capco.com

related content

CAPCO INTELLIGENCE
Read more

WHY SHOULD BANKS CONSIDER ANALYSIS-BASED CLIENT DEVELOPMENT?

For decades banks have tried to broaden and deepen their client relationships. In some areas, such as building a product universe that can satisfy clients’ investment needs, these efforts have succeeded. Other areas, such as using data-backed insights, have not been adopted across the board. In this blog, we share how banks can turn their data into valuable insights.


By submitting your email address and personal details, you consent to Capco processing your data. You also agree to receive updates by email about products and services, news, announcements and invitations to programs, customer surveys or other events from Capco, including from Capco Group affiliates. You may unsubscribe from Capco updates at any time by clicking the unsubscribe link contained within any Capco electronic marketing communications.

To learn more about how we respect and protect your personal data please see our online Privacy Policy.

By clicking submit below, you consent to allow Capco to store and process the personal information submitted above to provide you the content requested.